SB 652-Native · CA · BSIS Compliant
Good morning, Mark — $8,247 in revenue today, 34 enrollments, 27 certificates issued.
You're tracking 18% above last Monday at this hour. Three Powers-to-Arrest in-person sessions are scheduled this week across LA, Bay Area, and San Diego.
Month-to-date
$184,392
↑ 41.2% vs last month
Year-to-date · 2026
$1.42M
2,847 students enrolled
Revenue Today
$8,247
Enrollments · 7d
241
Certificates Issued · 7d
198
Active Students
1,418
Conversion Rate
4.82%
Abandoned Checkout
17.3%
Avg Order Value
$167
Refund Rate · 30d
1.4%
Revenue · Last 30 days
Online + hybrid bundles · all courses
30d Total
$184,392
Best Day
$9,180
Avg Daily
$6,146
Course Mix
Revenue share · last 30 days
$184K
40-Hour Guard Card44%
Renewal (32hr)22%
Exposed Firearm14%
8-Hr PTA + WMD11%
Baton + Pepper Spray9%
Top Performing Courses
Last 30 days · revenue and enrollments
40
40-Hour Guard Card · New (SB 652-Native Hybrid)
$62,823
RN
Renewal · 32-Hour Refresher
$40,448
EF
Exposed Firearm Permit · Course + Range
$32,238
PT
8-Hour BSIS PTA + WMD
$20,097
Action Items
Needs your attention
3 students with expired Live Scan — block cert issuance
All 3 enrolled in 40-Hour New · need DOJ refresh before BSIS submission
Now · auto-flagged
Bay Area PTA in-person session · Sat May 9 · 4 seats left
12/16 enrolled · trigger waitlist email or unlock more seats
2 hours ago
Stripe payment failed · Order #4421 · Maria Vasquez
$129 · "do_not_honor" · auto-retry scheduled for tomorrow 9 AM
Today, 11:42 AM
SoCal Guard Training (white-label) onboarding complete
First 12 enrollments processed · revenue share of $186 ready to release
Yesterday
142 certificates expire in next 60 days
Renewal email automation can capture ~$8.4K MRR — review template
2 days ago
Recent Orders
Last 10 transactions across all SKUs
| Order | Customer | Course | Status | Cert Status | Total | Placed |
|---|---|---|---|---|---|---|
| #4428 | DR Diana Romero Long Beach, CA · 90802 |
40-Hour Guard Card · Hybrid | Paid | In Progress | $129.00 | 17 min ago |
| #4427 | AT Anthony Tran San Jose, CA · 95134 |
Exposed Firearm + Range | Paid | Awaiting Range | $398.00 | 42 min ago |
| #4426 | JB James Bird Sacramento, CA · 95820 |
8-Hour PTA + WMD | Paid | Issued | $99.00 | 1 hr ago |
| #4425 | MV Maria Vasquez Fresno, CA · 93720 |
40-Hour Guard Card · Hybrid | Failed | Pending Payment | $129.00 | 2 hr ago |
| #4424 | EK Elena Karpov Oakland, CA · 94612 |
Renewal · 32-Hour | Paid | Issued | $79.00 | 3 hr ago |
| #4423 | RC Robert Chen San Diego, CA · 92101 |
Baton + Pepper Spray Bundle | Paid | In Progress | $158.00 | 5 hr ago |
| #4422 | DM Derek Morrison Riverside, CA · 92501 |
40-Hour Guard Card · Online-Only* | Paid | Awaiting In-Person | $99.00 | 8 hr ago |
| #4421 | SP Sasha Patel San Francisco, CA · 94110 |
40-Hour Guard Card · Hybrid | Refunded | Cancelled | −$129.00 | Yesterday |
Top Demand · ZIP / City / State
By enrollments · trailing 30 days
CALos Angeles · 90011 · 90019 · 90044312
CASan Diego · 92101 · 92113218
CABay Area · 94110 · 94612 · 95134194
CASacramento · 95820 · 95823142
CAFresno + Central Valley128
CAInland Empire · Riverside · SB96
Course Funnel · 40-Hour Guard Card
Where students drop off in the flow
Visit landing page10,142
Course matcher quiz3,847 (38%)
Add to cart912 (24%)
Checkout started588 (64%)
Payment complete487 (83%)
Top drop-off
Cart → Checkout · 36% lost
$ Recoverable
~$3,420 / mo
Operations
Orders
Every transaction across the storefront, partner sub-stores, and white-label sites — payment, fulfillment, and certification status in one view.
Orders Today
52
Unfulfilled
28
Failed Payments · 7d
7
Refund Queue
2
| Order | Customer | Course | Source | Payment | Cert Status | Total | Date |
|---|
Showing 1–25 of 2,847 orders
Page 1 of 114
Operations · CRM
Students
Every active learner, their lifetime value, course history, certification status, and support touch points — built like a real CRM, not a roster.
Total Students
2,847
In Active Course
1,418
Repeat Customers
418
Avg LTV
$214
| Student | Location | Active Course | Progress | Certs Earned | LTV | Last Activity |
|---|
Operations
Courses & Products
Every BSIS-certified SKU sold across the storefront and white-label partners. Pricing, modules, durations, and certificate rules live here.
Live SKUs
8
Avg Completion
87%
Avg Bundle Take-Rate
38%
Avg Time to Cert
3.4d
| Course | Type | Modules / Hours | Pricing | Active Students | Completion | Status | |
|---|---|---|---|---|---|---|---|
40 40-Hour Guard Card · New (Hybrid) SB 652-Native · BSIS-compliant 16+8+16 hybrid |
New Card | 10 modules · 40 hr incl. 8hr in-person PTA |
$129 Online-only $99 (legacy) |
487 | 84% |
Active | |
RN Renewal · 32-Hour Continuing Ed 8 modules · biennial requirement |
Renewal | 8 modules · 32 hr | $79 Solo $29 |
512 | 91% |
Active | |
PT 8-Hour BSIS PTA + WMD Powers-to-Arrest 4hr + WMD/Terrorism 4hr |
Add-on | 2 modules · 8 hr in-person component |
$99 | 203 | 88% |
Active | |
EF Exposed Firearm Permit · Course + Range 14hr course + 4hr live range qual |
Permit | 7 modules · 14 hr course + range | $398 $249 + $149 range |
81 | 96% |
Active | |
BT Baton Permit 8-hour BSIS-approved baton training |
Permit | 4 modules · 8 hr | $119 $79 attached to GC |
62 | 89% |
Active | |
PS Pepper Spray Permit 2-hour OC-spray training + cert |
Permit | 2 modules · 2 hr | $39 $19 attached to GC |
94 | 97% |
Active | |
RF Annual Refresher · Skills Maintenance For employer-required CE programs |
Refresher | 5 modules · 10 hr | $59 | 46 | 94% |
Active | |
40 40-Hour · Online-Only (Legacy) ⚠ Non-compliant under SB 652 · sunsetting Jun 30 |
Legacy | 10 modules · 40 hr online | $99 | 38 | 71% |
Sunsetting |
Bundle & Upsell Builder
Drag-and-drop bundles · automatic discount stacking · attach rules
Best Seller
"Get Hired Fast" Bundle
40hr Hybrid + Baton + Pepper Spray
$199 $287
Saves $88 · 31% take-rate
"Armed Guard" Stack
40hr Hybrid + Exposed Firearm + Range + Baton
$549 $646
Saves $97 · 18% take-rate
"Renewal + Permits" Refresh
Renewal 32hr + Pepper Spray + Refresher
$129 $177
Saves $48 · 24% take-rate
Operations · Compliance Core
Certifications
Every certificate Whitestar has issued — pending, live, expired, or revoked. The system of record for BSIS compliance, employer verification, and renewal capture.
Certs Issued · 2026 YTD
2,847
Pending Issuance
12
Expiring · 60 days
142
Verifications · 30d
1,842
| Student | Course | Cert Serial | Issued | Expires | Status | |
|---|---|---|---|---|---|---|
JB James Bird Sacramento, CA |
8-Hour BSIS PTA + WMD | 50-165-775-7476 | Jul 14, 2022 | Jul 14, 2024 Renewal due | Issued | |
EK Elena Karpov Oakland, CA |
Renewal · 32-Hour | 50-201-388-2104 | May 6, 2026 | May 6, 2028 | Issued | |
MR Marco Rinaldi San Diego, CA |
Exposed Firearm Permit | 50-201-377-1809 | May 3, 2026 | May 3, 2028 | Issued | |
DR Diana Romero Long Beach, CA |
40-Hour Guard Card | — pending — | — | — | Awaiting In-Person | |
AT Anthony Tran San Jose, CA |
Exposed Firearm + Range | 50-201-401-3892 | May 7, 2026 (today) | May 7, 2028 | Awaiting Range | |
CM Carla Mendez Los Angeles, CA |
Renewal · 32-Hour | 50-201-322-9974 | May 6, 2026 | May 6, 2028 | Issued | |
YT Yuki Tanaka San Francisco, CA |
40-Hour · Online-Only | 50-194-228-1042 | Jan 12, 2024 | Jan 12, 2026 expired | Expired | |
JD John D. (revoked) Anaheim, CA |
Exposed Firearm Permit | 50-188-441-0021 | Aug 4, 2024 | Revoked |
Live Certificate Preview
Click any cert in the list to preview here
Certificate of Completion
This Certificate Certifies That
James Bird
Has successfully completed the following BSIS Certified course:
8-Hour BSIS (PTA) Power To Arrest & WMD
Power to Arrest — 4 Hours · WMD & Terrorism Awareness — 4 Hours
M. Adams
Mark Adams, CFE
CEO · Whitestar Group + Whitestar Protection Group
CA PPO 120101 · CA PI 24105
Conducted in conjunction with BSIS guidelines and Business and Professions Code Sections 7583.6 + Title 16, Division 7, Article 9, Section 643 of the California Code of Regulations.
Verification Activity · Live
Employers + agencies pinging this cert
Allied Universal · HR verification
2 hours ago
Securitas · pre-hire screening
Yesterday
BSIS State Audit · routine
3 days ago
Certificate Template Builder · Coming in Phase 2
Per-course and per-partner cert designs · drag elements · upload signatures · preview live
Certificate of Completion
[Logo]
Whitestar / OGC Default
Used: 2,847 times
Certificate of Completion
SoCal Guard Training
SoCal Partner Template
Used: 412 times
Create New Template
For a new partner or seasonal cert
Growth
Promotions
Coupons, seasonal campaigns, referral discounts, bundles, and first-time student offers — with usage caps, expiration dates, and live revenue attribution.
Active Promotions
7
Codes Redeemed · 30d
412
Promo-Driven Revenue
$48,217
Avg Discount
14.2%
| Code / Name | Type | Discount | Used / Cap | Revenue | Expires | Status | |
|---|---|---|---|---|---|---|---|
FIRSTGUARD20 First-time student · 20% off any course |
Coupon | 20% off | 142 / ∞ | $14,820 | No expiry | Active | |
SB652SWITCH For STC / GuardCardCourses migrants · $30 off |
Migration | $30 off | 88 / 500 | $11,352 | Jun 30, 2026 | Active | |
RENEW10 Auto-applied 60d before cert expiration |
Renewal | 10% off renewal | 76 / ∞ | $5,396 | No expiry | Active | |
Get-Hired-Fast Bundle 40hr + Baton + Pepper · $88 off auto-stack |
Bundle | $88 off | 62 / ∞ | $12,338 | No expiry | Active | |
REFER25 Student referrals · $25 credit each side |
Referral | $25 each side | 28 / ∞ | $3,612 | No expiry | Active | |
MEMORIAL15 Memorial Day weekend · sitewide 15% |
Seasonal | 15% off | 0 / 1000 | — | May 26 - 28 | Scheduled | |
VETSAVE25 Verified veterans · 25% off (Q4 push) |
Coupon | 25% off | 36 / 500 | $1,716 | Dec 31, 2026 | Active |
Top Performing Code
FIRSTGUARD20 · last 30 days
Redeemed142
Revenue Attributed$14,820
Avg Order Value$104
Customer LTV$187
First-time-student promos drive 79% return rate on renewal — keep this code unlimited.
Quick Add
Pre-built campaign templates
Growth
Analytics
Revenue, traffic, course health, and ad performance — joined to actual certificate completions, not just page views.
Sessions · 30d
42,184
Visit→Enroll Rate
4.82%
Cert Completion
87%
CAC
$28.40
Traffic Sources · Last 30 Days
Where students actually came from before enrolling
Organic Search18,742 (44%)
Top kw: "ca guard card online" · "guard card sb 652" · "renew guard card"
Google Ads9,418 (22%)
$3,247 spend · 2.34 ROAS · keyword "buy guard card california"
Direct + Referral7,021 (17%)
Allied Universal employer portal driving 41% of this
AI Search (LLM Citations)4,182 (10%)
ChatGPT · Perplexity · Gemini · 14% conversion rate (highest)
Email + SMS1,621 (4%)
Renewal automation · 31% open · 8% CTR
Social1,200 (3%)
Revenue · Last 90 Days
Hybrid bundles + permits
Revenue Last 90d (prior period)
90d Total
$487K
▲ 38% YoY
Forecast EOY
$2.8M
vs target $2.4M
MRR Run-Rate
$184K
▲ 41% MoM
Google Ads
Live · last 30 days
Spend$3,247
Conversions142
Conv Value$7,594
ROAS2.34×
Top campaign: "SB 652 Hybrid" · 38% of conversions at $19 CAC
Search Console
Organic positions
Impressions218K
Clicks18,742
Avg Position8.4
CTR8.6%
"sb 652 guard card" rank #2 · "ca guard card online" #5 (was #18)
Email + SMS
Klaviyo + Twilio
Sent · 30d42,184
Open Rate31.2%
Click Rate8.4%
Attributed Revenue$8,217
Renewal-60d automation: 78% open, $48 revenue / send
Geographic Demand · California
Enrollments by metro · last 30 days
#1
Los Angeles County312 students
#2
San Diego County218
#3
Bay Area (SF + Oak + SJ)194
#4
Sacramento County142
#5
Central Valley (Fresno+)128
#6
Inland Empire96
Multi-Tenant Platform · SB 652-Native Compliance
Whitestar's white-label network — powering 5 partner schools, 14 white-label sites in queue.
Each partner gets their own branded storefront, custom certificate template, custom domain, and a full admin sub-account. Whitestar collects revenue share + sells the LMS as a SaaS layer.
Partner Network · MRR
$42,184
▲ 218% QoQ · 22% of total revenue
Active Partners
5
Partner Students
412
Partner Revenue · 30d
$42,184
SaaS Subscription MRR
$3,495
SoCal Guard Training
socalguardtraining.com
LA + OC + SDTier 2 · $999/mo
Students
142
MRR
$18.4K
Rev Share
70/30
Bay Area Security Academy
bayareasecurityacademy.com
SF + Oak + SJTier 2 · $999/mo
Students
112
MRR
$14.4K
Rev Share
70/30
Central Valley Compliance
cvcompliance.io
Fresno + ModestoTier 1 · $299/mo
Students
88
MRR
$6.2K
Rev Share
75/25
Sacramento Ready Guard
sacreadyguard.com
SacramentoTier 1 · $299/mo
Students
42
MRR
$2.4K
Rev Share
75/25
Inland Empire Guard School
ieguardschool.com
Riverside + SBSetup · Day 4 of 7
Students
0
MRR
—
Rev Share
75/25
Onboard a Partner
7-day automated setup · branded site + admin sub-account in 1 click
Partner Brand Configurator · SoCal Guard Training
What the partner sees + what Whitestar controls behind the scenes
Partner Name
Custom Domain
Whitestar provisions SSL automatically
Primary Color
Accent Color
Logo Upload
socal-logo-mark.svg uploaded · 14KB
SVG, PNG, or JPG · max 4MB
Course Catalog
40hr HybridRenewal 32hrExposed Firearm+ Add Course
Cherry-pick from Whitestar's master catalog · custom pricing allowed
Revenue Share
70%
to SoCal Guard Training
30% Whitestar platform fee · auto-paid weekly
30% Whitestar platform fee · auto-paid weekly
Live Preview · partner-facing storefront
All compliance, payment processing, course content, and certificate issuance is handled by Whitestar. SoCal owns the brand experience and customer relationship — they sell, Whitestar delivers.
Revenue Share · Last 30 Days
Auto-paid weekly · ACH or Stripe Connect
| Partner | Gross | Whitestar Cut | Partner Cut | Status |
|---|---|---|---|---|
SC SoCal Guard Training | $18,432 | $5,530 | $12,902 | Paid |
BA Bay Area Security Academy | $14,418 | $4,325 | $10,093 | Paid |
CV Central Valley Compliance | $6,234 | $1,558 | $4,676 | Paid |
SR Sacramento Ready Guard | $2,418 | $604 | $1,814 | Processing |
IE Inland Empire Guard School | — | — | — | Onboarding |
Partner Admin Permissions
Default scope · per-partner override available
View their own students
Own enrollments only · cannot see Whitestar core
Issue certificates (with own template)
Co-signed by Mark Adams as compliance officer
Set custom pricing
Above Whitestar minimum · floor protection enabled
Run own promotions
Cap: 25% max discount, 30-day window
Access platform analytics
Their slice only · no cross-partner data
Edit course content
⚠ Locked · BSIS compliance maintained by Whitestar
Sub-license to other schools
Tier 3 only · revenue 60/40 split on second-order
Phase 2 Expansion · Multi-State Compliance Engine
The real moat · 50-state employer SaaS
Q3 2026
Texas — DPS Level II/III
7M-population market · adapt curriculum to TX DPS hours · same hybrid pattern
Q4 2026
Florida — FDACS Class D
FDACS allows 100% online · pure online play · highest margin entry point
2027
Employer SaaS · 50 States
$99/$299/$999 tiers · the LTV layer · sticky monthly revenue from Allied / Securitas / GardaWorld
Platform
Content
Storefront copy, blog articles, FAQ entries, and course modules — version-controlled and SEO-aware.
Live Pages
142
Blog Articles
47
FAQ Entries
68
AI Citations · 30d
412
| Page / Article | Type | Slug | Avg Pos. | Sessions · 30d | Last Edited | Status | |
|---|---|---|---|---|---|---|---|
| SB 652-Native Hybrid Guard Card · How It Works | Pillar | /sb-652-hybrid-guard-card/ | #2 | 8,247 | 2 days ago | Live | |
| Renew My CA Guard Card · 32-Hour Online Course | Pillar | /renew-guard-card/ | #3 | 5,418 | 5 days ago | Live | |
| What's actually changing under SB 652? (FAQ) | FAQ | /faq/sb-652-changes/ | #1 | 4,182 | 1 week ago | Live | |
| Exposed Firearm Permit · CA Requirements + Course | Pillar | /exposed-firearm-permit/ | #5 | 2,847 | 1 week ago | Live | |
| How fast can I actually get a Guard Card in California? | Blog | /blog/how-fast-guard-card-ca/ | #4 | 1,948 | 3 days ago | Live | |
| Guard Card vs PI License vs Armed Guard — Which one? | Blog | /blog/guard-card-vs-pi-license/ | #7 | 1,418 | 2 weeks ago | Live | |
| Bay Area In-Person PTA Sessions · Locations + Schedule | Storefront | /in-person/bay-area/ | #6 | 847 | Today | Draft |
Platform
Support
Inbound tickets, chat conversations, refund requests, and BSIS compliance escalations — joined to the student record so context is one click away.
Open Tickets
8
First Response
1.4h
CSAT
4.84
Resolved · 7d
42
| Ticket | Subject | Student | Course | Priority | Last Reply | Status | |
|---|---|---|---|---|---|---|---|
| #TKT-1842 | Cert hasn't arrived after PTA session | DR Diana Romero | 40-Hour Hybrid | High | 12 min ago | Awaiting reply | |
| #TKT-1841 | Live Scan rejected · need to retake | AT Anthony Tran | Exposed Firearm | Med | 42 min ago | In progress | |
| #TKT-1840 | Refund request — bought wrong course | MV Maria Vasquez | 40-Hour Hybrid | High | 2 hr ago | Awaiting Mark | |
| #TKT-1839 | BSIS audit · need bulk roster export | ST BSIS State Auditor | — | High | 5 hr ago | Awaiting Mark | |
| #TKT-1838 | Module 4 quiz won't submit on Safari | DM Derek Morrison | 40-Hour Hybrid | Med | 8 hr ago | Engineering | |
| #TKT-1837 | Need certificate in Spanish | CM Carla Mendez | Renewal 32hr | Low | Yesterday | In progress |
Platform
Settings
Payment, tax, notifications, certificate rules, course rules, staff & permissions, API keys, and webhooks.
Payment
Tax
Email Notifications
SMS Notifications
Certificate Rules
Course Rules
Staff Users
Roles & Permissions
API Keys
Webhooks
Payment Settings
Stripe processing · ACH · partner payouts
Default Currency
Stripe Account
S
acct_1OgC...DPto
Connected · Whitestar Group LLC · CA · live mode
Allowed Payment Methods
VISACards
A·PayApple Pay
G·PayGoogle Pay
ACHBank Transfer
AFRMAffirm (BNPL)
Failed Payment Auto-Retry
Smart Retry
3 attempts over 5 days · 22% recovery rate so far
Partner Payout Schedule
Certificate Rules
Issuance, BSIS submission, expiration & renewal automation
Auto-issue on completion
Triggers when last module quiz passes ≥ 70%
Auto-submit to BSIS roster
CA Bureau of Security & Investigative Services · 24-hr lag
Renewal email · 60 days before expiry
Auto-applied $10 RENEW10 coupon attached
SMS reminder · 30 days before expiry
Twilio messaging · only US numbers
Block re-enrollment if revoked
Compliance · cannot bypass without admin override
Staff Users
Whitestar admin team · partner sub-accounts shown separately
| User | Role | Last Active | 2FA | |
|---|---|---|---|---|
MA Mark Adams mark@whitestargroup.com | Owner | Now | On | |
JM Jenna Martinez jenna@whitestargroup.com | Compliance Admin | 2 hr ago | On | |
DT Devon Thompson devon@whitestargroup.com | Operations | Yesterday | On | |
RH Rachel Hayes support@whitestargroup.com | Support | 1 hr ago | Off |
API Keys & Webhooks
Public API · 2,847 calls/day · 99.7% uptime
Production API Key
ogc_live_sk_4f2a...8bD9 · last rotated 14 days ago
Webhook · enrollment.created
https://hooks.whitestargroup.com/ogc/enrollment
Webhook · certificate.issued
https://hooks.whitestargroup.com/ogc/cert
Webhook · refund.completed
https://hooks.whitestargroup.com/ogc/refund
Platform
Integrations
Plug and play. Whitestar's stack speaks to the tools your team already uses — and the ones partners will demand at scale.
Connected
8
Available
24
Sync Calls · 24h
42K
Failed · 24h
142
S
Stripe
Payment processing
Connected
W
WooCommerce
E-commerce sync
Connected
SH
Shopify-style Checkout
Headless checkout API
Available
G4
Google Analytics 4
Web analytics
Connected
GA
Google Ads
Conversion tracking · enhanced
Connected
SC
Search Console
Organic SERP data
Connected
MC
Mailchimp
Email marketing
Available
KL
Klaviyo
Email + SMS automation
Connected
TW
Twilio
SMS + voice
Connected
ZP
Zapier
No-code automation
Available
MK
Make (Integromat)
Visual workflow builder
Available
HS
HubSpot CRM
Sales + marketing CRM
Available
SF
Salesforce
Enterprise CRM
Available
BS
BSIS State Roster
Compliance · automated submission
Connected
DJ
CA DOJ Live Scan
Background check status
Pending review
DR
DocuSign
PTA waiver e-sign
Available
QB
QuickBooks
Accounting sync
Available
LT
LearnDash LMS
Course content sync (legacy)
Available
For Mark · Preview Brief · 2026-05-07
Mark — this is the operating system behind the next chapter of OnlineGuardCards.com.
Not just a login. Not just a course portal. A command center that runs the storefront, the certificate engine, the partner network, and the multi-state expansion path — all from one place. Below: what's here, why it changes the operation, and what Phase 2 unlocks.
What this backend will manage
Every revenue stream and compliance touch point in your business — visible, auditable, and one click away.
1Storefront & Orders
Every transaction across OnlineGuardCards.com and partner sub-stores. Payment status, refunds, fulfillment, abandoned-cart recovery. WooCommerce/Shopify-grade ops with BSIS-aware fields.
2Courses & Bundles
The eight live SKUs (40-Hour Hybrid, Renewal, PTA+WMD, Exposed Firearm, Baton, Pepper Spray, Refresher, Online-Only legacy) with module-level editing, dynamic pricing, and bundle/upsell rules.
3Certifications
The system of record for every cert Whitestar has ever issued — same format as James Bird's PTA+WMD cert. Auto-issue, auto-submit to BSIS, renewal automation, employer verification, revocation with audit trail.
4Students (CRM)
Real CRM fields — LTV, course progress, certs earned, support history, communication log. Not a roster. Built so renewals and upsells become predictable revenue, not chase.
5Promotions Engine
Coupons, seasonal campaigns, referral discounts, bundles, first-time offers. Live revenue attribution per code. Built-in caps and SB 652 migration plays (FIRSTGUARD20, SB652SWITCH).
6Analytics
Joined to actual cert completions, not page views. Traffic sources (organic, ads, AI search), funnel drop-off, geo demand, ROAS, CSAT — and a forecast that ladders up to your $2.4M EOY target.
7White-Label Partners
The big one. Onboard a school in 7 days. Custom domain, custom logo, custom cert template, custom pricing, automated revenue share. Five partners running, fourteen in queue.
8Settings + Integrations
Stripe, Klaviyo, Twilio, GA4, Google Ads, BSIS roster, DOJ Live Scan — all connected with health monitors, retry logic, and webhook visibility. The plumbing nobody sees but everybody depends on.
Why this changes how Whitestar operates
Today the operation lives across spreadsheets, email, BSIS portals, and your head. This consolidates it — and the consolidation is what unlocks scale.
Compliance becomes automated, not manual. Every issued cert auto-submits to BSIS, every Live Scan failure flags the right student, every revoked cert blocks re-enrollment without a human gate.
Renewal becomes recurring revenue. 142 certs expire in the next 60 days. The system pre-emails them with a discount code already attached — that's a ~$11K MRR opportunity captured automatically every quarter.
Onboarding a partner stops being a project. Today, white-labeling a school takes weeks. Here it's seven days, automated. Five partners are already running on this model in the prototype.
SB 652 becomes a wedge, not a threat. The platform routes the in-person PTA hours to the right Whitestar-approved location. STC, GuardCardCourses, and OSOS can't follow without rebuilding from scratch.
Mark's time goes back to selling. The dashboard surfaces only what needs you — refund approvals, BSIS audit requests, partner sign-offs. Everything else runs without you.
How this supports the white-label expansion
The white-label / partner portal isn't a feature — it's the moat. Every partner Whitestar adds is a moat-deepening event.
AEach partner = recurring revenue × 2
Whitestar collects (1) a SaaS subscription ($299–$999/mo for the platform) and (2) a 25–30% revenue share on every cert sold. Five active partners contribute $42K MRR today. Fifty would be $400K+ MRR.
BCompliance stays Whitestar's IP
Partners customize the brand experience but cannot edit the BSIS-aligned curriculum or cert template structure. Whitestar's PPO 120101 + PI 24105 license stays the trust anchor — partners borrow it, they don't replicate it.
CMulti-state extension is mostly content, not engineering
The same platform expands to Texas DPS Level II/III in Q3 2026, Florida FDACS Class D in Q4, and 50-state employer SaaS in 2027. The roadmap is built into the data model.
DPhase-3 employer SaaS is the LTV layer
Allied Universal, Securitas, GardaWorld want to verify cert status, push trainees through onboarding, and renew at scale. A $99/$299/$999/mo employer subscription on top of every partner network is sticky monthly revenue. That's what makes this $3M+/year in 24 months.
What Phase 2 development requires
This prototype demonstrates the design and information architecture. Going from clickable to live is a six-track Phase 2 effort — already scoped in the $145K Full Go proposal.
Track 1 · Storefront + Checkout
Real WooCommerce or headless Shopify with Stripe Connect for partner payouts. Hybrid SKU configuration. Abandoned-cart automation. ~3 weeks.
Track 2 · LMS + Course Engine
Module delivery, quiz scoring, progress tracking, the in-person PTA scheduler. SCORM-friendly so existing content drops in. ~4 weeks.
Track 3 · Cert + BSIS Engine
Auto-generation of the James Bird-format certificate, signed and serial-numbered. BSIS roster API submission. Verification URL. Renewal automation. ~3 weeks.
Track 4 · White-Label Multi-Tenancy
The big architectural piece — sub-account scoping, custom domain provisioning + SSL, theme inheritance, per-partner cert template, revenue-share accounting. ~4 weeks.
Track 5 · Admin Dashboard (this UI)
React/Next.js implementation of every screen in this prototype, wired to the live data model. Role-based access, audit logging, search index. ~3 weeks.
Track 6 · Integrations + Compliance
Klaviyo + Twilio automation flows, GA4/Google Ads enhanced conversions, BSIS roster, DOJ Live Scan polling, DocuSign for waivers. ~2 weeks.
Build Window
10 weeks
Full Go scenario · parallel tracks
Investment
$145K
Plus $12.5K/mo growth retainer
Year-1 Net
~$234K
2.4× cash multiple · per financial model
Next step
Ready to walk through this live?
30 minutes on a screen-share — we'll click through every section together, you tell me what's missing or wrong, and we'll line up Phase 2 kickoff.
Note from Bryan: This is a clickable prototype. Numbers are realistic but illustrative. Click any row in Orders, Students, or Certifications to open the detail drawer. The James Bird certificate is your actual issued cert (Serial 50-165-775-7476, Jul 14 2022) so you can see how the system would render it.